Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-founder and designer, Chopova Lowena

Laura Lowena

British

Laura Lowena, also credited as Laura Lowena-Irons, is the British co-founder of Chopova Lowena. She met Emma Chopova at Central Saint Martins, and the pair launched the label after finishing the MA Fashion course in 2017. Their work mixes reclaimed Bulgarian textiles, pleating and sportswear, and is presented at London Fashion Week.

Houses

Co-founder and designer
Chopova Lowena
Since 2017 · about 9 years

Their runway, measured

38 looks in 2 shows

Next to every runway we track, Laura Lowena's looks are darker, more muted, more neutral and warmer.

Colours

Black · 1.7× the average41%
Charcoal15%
Grey7%
Burgundy / oxblood · 1.9× the average5%
Chocolate brown3%
Pink · 1.6× the average3%
Tan3%
Ivory / cream2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness28/100darker · all runways 39/100
Colour saturation10.4more muted · all runways 12.6
Neutrals70%more neutral · all runways 60%
Warm hues83%warmer · all runways 70%
Tonal looks21%less tonal · all runways 33%
Colour-blockingΔE 36about average · all runways ΔE 35
Surface texture6.35more textured · all runways 5.06
Sheen0.113shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Argyle 78.7×Puff sleeves 27.5×Pleated skirt 18.7×Victorian 17.9×Mary janes 16.4×Patchwork print 13.8×Maximalist 11.4×Y2k 11.4×

Silhouettes

Hourglass / cinched waist 42%4.2×
A-line 39%5.8×
Inverted triangle / strong shoulder 34%1.8×
Tiered / layered volume 34%5.1×
Balloon / bubble 26%4.6×

Materials

Cotton / poplin 53%1.7×
Wool / tailoring cloth 32%
Silk / satin 26%
Jersey 26%1.7×
Velvet 26%8.0×

Details

Hardware / studs / chains 61%4.5×
Beading / crystals 47%4.0×
Puff sleeves 47%27.5×
Embroidery 45%5.6×
Lacing / ties 39%2.4×

Patterns

Check / plaid 32%5.8×
Patchwork print 26%13.8×
Floral 18%2.2×
Argyle 18%78.7×
Stripes 13%1.9×

Mood

Whimsical 97%10.6×
Playful 68%3.9×
Subversive 39%3.5×
Nostalgic 39%2.6×
Dramatic 32%2.4×

Era references

Victorian 55%17.9×
2000s / y2k 18%9.2×
1920s 8%6.1×
1990s 5%
1940s 3%2.0×

From the AI tags on 38 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Chopova Lowena Spring/Summer 2027 — Chopova LowenaSpring/Summer 2027 · London · 45 looks

Chopova Lowena Fall/Winter 2026 — Chopova LowenaFall/Winter 2026 · London · 38 looks