Founder and designer, kotohayokozawa
Kotoha Yokozawa
Japanese, born 1991
Designer from Aichi Prefecture who worked at an apparel company while studying at Coconogacco, then attended ESMOD in Tokyo. She launched her Tokyo womenswear label in 2015, with the main line todo kotohayokozawa featuring individually decorated pieces. She received the Tokyo New Designer Fashion Grand Prix in 2018 and presents her collections at Rakuten Fashion Week Tokyo.
Houses
Their runway, measured
30 looks in 1 showNext to every runway we track, Kotoha Yokozawa's looks are lighter, more saturated, less neutral and cooler.
Colours
- White · 1.9× the average9%
- Grey8%
- Ivory / cream8%
- Charcoal7%
- Black7%
- Sage / mint · 16.7× the average6%
- Navy · 1.4× the average6%
- Sky / powder blue · 5.2× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness55/100lighter · all runways 39/100
- Colour saturation19.5more saturated · all runways 12.6
- Neutrals43%less neutral · all runways 60%
- Warm hues36%cooler · all runways 70%
- Tonal looks0%less tonal · all runways 33%
- Colour-blockingΔE 63more colour-blocked · all runways ΔE 35
- Surface texture5.23about average · all runways 5.06
- Sheen0.102shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 60%1.5×
- Asymmetric 33%2.1×
- High-rise 30%1.6×
- Fitted / bodycon 27%2.7×
- Oversized 17%41% less
Materials
- Jersey 70%4.6×
- Knit 53%2.7×
- Denim 23%2.9×
- Cotton / poplin 23%
- Mohair / fuzzy knit 20%7.8×
Details
- Cut-away / asymmetric hem 40%2.6×
- Pleats 37%2.3×
- Logo / monogram 30%4.0×
- Hardware / studs / chains 30%2.2×
- Lacing / ties 23%1.4×
Patterns
- Colour-block 43%7.8×
- Photographic print 23%22.4×
- Abstract print 13%2.8×
- Graphic / logo 7%3.0×
- Stripes 7%
Mood
- Playful 80%4.6×
- Relaxed 63%1.9×
- Sporty 27%11.0×
- Nostalgic 27%1.8×
- Subversive 17%1.5×
Era references
- 1990s 23%3.1×
- 1970s 17%1.5×
- 2000s / y2k 10%5.0×
- 1980s 3%41% less
From the AI tags on 30 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
