Founder and designer, Junko Shimada
Junko Shimada
Japanese
Shimada studied at the Sugino Gakuen dressmaking school in Tokyo, then moved to Paris, where she designed children's and menswear at Cacharel. She founded her own label in Paris in 1981, opened her first boutique on rue Étienne Marcel in 1984, and has shown at Paris Fashion Week for more than three decades.
Houses
Their runway, measured
35 looks in 2 showsNext to every runway we track, Junko Shimada's looks are lighter, more saturated, less neutral and cooler.
Colours
- Navy · 3.5× the average15%
- Denim blue · 4.4× the average11%
- Silver · 1.9× the average10%
- Black8%
- White7%
- Charcoal7%
- Purple / violet · 13.3× the average7%
- Sky / powder blue · 5.1× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness44/100lighter · all runways 39/100
- Colour saturation17.3more saturated · all runways 12.6
- Neutrals40%less neutral · all runways 60%
- Warm hues32%cooler · all runways 70%
- Tonal looks29%less tonal · all runways 33%
- Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
- Surface texture8.18more textured · all runways 5.06
- Sheen0.085shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Mod23.5×Style
In 1 of their 2 collections
- 60s13.7×Style
In 2 of their 2 collections
- Platforms8.6×Footwear
In 2 of their 2 collections
- 1960s7.7×Era reference
In 2 of their 2 collections
- Tweed / boucle4.9×Material
In 2 of their 2 collections
- Linen3.4×Material
In 1 of their 2 collections
- Resort / vacation3.4×Style
In 1 of their 2 collections
- Maxi skirt3.3×Garment
In 1 of their 2 collections
Silhouettes
- Straight / tubular 64%1.6×
- High-rise 31%1.7×
- Boxy 28%2.3×
- Oversized 25%
- A-line 22%3.3×
Materials
- Cotton / poplin 44%1.4×
- Knit 33%1.7×
- Wool / tailoring cloth 33%
- Linen 17%3.4×
- Denim 14%1.7×
Details
- Lacing / ties 25%1.5×
- Piping / contrast stitching 22%1.4×
- Utility pockets 19%1.4×
- Pleats 19%
- Oversized collar 17%1.4×
Patterns
- Stripes 19%2.7×
- Pinstripe 6%1.7×
- Floral 6%35% less
- Ombre / gradient 6%2.5×
- Toile / scenic print 6%10.3×
Mood
- Relaxed 61%1.8×
- Elegant 53%
- Serene 50%2.4×
- Playful 28%1.6×
- Romantic 19%
Era references
- 1960s 22%7.7×
- 1970s 11%
- 1920s 3%2.2×
- 1950s 3%
From the AI tags on 36 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
For Publications
