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← The Designers

Founder and designer, Junko Shimada

Junko Shimada

Japanese

Shimada studied at the Sugino Gakuen dressmaking school in Tokyo, then moved to Paris, where she designed children's and menswear at Cacharel. She founded her own label in Paris in 1981, opened her first boutique on rue Étienne Marcel in 1984, and has shown at Paris Fashion Week for more than three decades.

Houses

Their runway, measured

35 looks in 2 shows

Next to every runway we track, Junko Shimada's looks are lighter, more saturated, less neutral and cooler.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness44/100lighter · all runways 39/100
  • Colour saturation17.3more saturated · all runways 12.6
  • Neutrals40%less neutral · all runways 60%
  • Warm hues32%cooler · all runways 70%
  • Tonal looks29%less tonal · all runways 33%
  • Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
  • Surface texture8.18more textured · all runways 5.06
  • Sheen0.085shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.

  • Mod23.5×Style
    Them14%All runways1%

    In 1 of their 2 collections

  • 60s13.7×Style
    Them22%All runways2%

    In 2 of their 2 collections

  • Platforms8.6×Footwear
    Them17%All runways2%

    In 2 of their 2 collections

  • 1960s7.7×Era reference
    Them22%All runways3%

    In 2 of their 2 collections

  • Tweed / boucle4.9×Material
    Them14%All runways3%

    In 2 of their 2 collections

  • Linen3.4×Material
    Them17%All runways5%

    In 1 of their 2 collections

  • Resort / vacation3.4×Style
    Them33%All runways10%

    In 1 of their 2 collections

  • Maxi skirt3.3×Garment
    Them14%All runways4%

    In 1 of their 2 collections

Silhouettes

  • Straight / tubular 64%1.6×
  • High-rise 31%1.7×
  • Boxy 28%2.3×
  • Oversized 25%
  • A-line 22%3.3×

Materials

  • Cotton / poplin 44%1.4×
  • Knit 33%1.7×
  • Wool / tailoring cloth 33%
  • Linen 17%3.4×
  • Denim 14%1.7×

Details

  • Lacing / ties 25%1.5×
  • Piping / contrast stitching 22%1.4×
  • Utility pockets 19%1.4×
  • Pleats 19%
  • Oversized collar 17%1.4×

Patterns

  • Stripes 19%2.7×
  • Pinstripe 6%1.7×
  • Floral 6%35% less
  • Ombre / gradient 6%2.5×
  • Toile / scenic print 6%10.3×

Mood

  • Relaxed 61%1.8×
  • Elegant 53%
  • Serene 50%2.4×
  • Playful 28%1.6×
  • Romantic 19%

Era references

  • 1960s 22%7.7×
  • 1970s 11%
  • 1920s 3%2.2×
  • 1950s 3%

From the AI tags on 36 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Collection by collection

How their colours, surfaces and signatures moved from show to show, oldest first
ColoursShare of garment area
SS27ParisFW26Paris
Lightness↑ lighter · dashed: all runways
Their signaturesShare of each collection's looks
Mod23.5× · 14% overall
–29%
60s13.7× · 22% overall
11%35%
Platforms8.6× · 17% overall
5%29%
1960s7.7× · 22% overall
11%35%
Tweed / boucle4.9× · 14% overall
5%24%
Linen3.4× · 17% overall
32%–
Resort / vacation3.4× · 33% overall
63%–
Maxi skirt3.3× · 14% overall
26%–

Hover a collection to read it; click its colours to open it.

Among designers

Junko Shimada against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open them

Collections