Founder and designer, Jewel Jemila
Jemila Yesufu
Jemila Yesufu is the founder of Jewel Jemila, a Lagos womenswear label. She started the brand to fill a gap in the local market for clothes that fit a range of body types while keeping structure and finish. Lagos Fashion Week lists it as a ready-to-wear brand, and its collections include one titled Elegant Serenity.
Houses
Founder and designer
Jewel Jemila
Their runway, measured
20 looks in 1 showNext to every runway we track, Jemila Yesufu's looks are lighter, more saturated, less neutral and warmer.
Colours
- Red · 14.4× the average30%
- White · 2.6× the average12%
- Mustard / ochre · 24.0× the average9%
- Cobalt / royal blue · 16.0× the average8%
- Burgundy / oxblood · 3.0× the average8%
- Orange · 20.4× the average6%
- Navy5%
- Tan5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness49/100lighter · all runways 39/100
- Colour saturation46.4more saturated · all runways 12.6
- Neutrals18%less neutral · all runways 60%
- Warm hues80%warmer · all runways 70%
- Tonal looks45%more tonal · all runways 33%
- Colour-blockingΔE 33about average · all runways ΔE 35
- Surface texture4.44smoother · all runways 5.06
- Sheen0.042more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Rosettes / corsages26.6×Detail
- Mermaid / fishtail18.5×Silhouette
- Strappy heeled sandals11.4×Footwear
- Gown11.3×Garment
- Corsetry8.0×Detail
- Glamorous7.9×Mood
- Ruffles6.1×Detail
- Fitted / bodycon6.0×Silhouette
Silhouettes
- Column 60%3.0×
- Fitted / bodycon 60%6.0×
- Hourglass / cinched waist 45%4.5×
- Mermaid / fishtail 40%18.5×
- Asymmetric 20%
Materials
- Silk / satin 75%3.2×
- Chiffon / organza / tulle 25%2.0×
- Satin-back crepe / crepe 15%3.6×
- Sequins / paillettes 5%
- Linen 5%
Details
- Rosettes / corsages 55%26.6×
- Ruffles 45%6.1×
- Pleats 35%2.2×
- Gathering 25%1.7×
- Corsetry 25%8.0×
Patterns
- Geometric 5%1.4×
Mood
- Elegant 95%2.2×
- Glamorous 85%7.9×
- Romantic 35%2.2×
- Sensual 35%3.2×
- Powerful 15%
Era references
- 1970s 10%
From the AI tags on 20 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
