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← The Designers

Founder and creative director, Jermain Bleu

Jason Jermaine Asiedu

Ghanaian

Ghanaian designer who founded and creatively directs Jermaine Bleu, a contemporary ready-to-wear label made in Ghana, launched in the mid-2010s. The brand is known for bold, gender-fluid menswear and expressive styling. Asiedu drew attention with his presentations at Lagos Fashion Week, where the label has shown its collections.

Houses

Their runway, measured

20 looks in 1 show

Next to every runway we track, Jason Jermaine Asiedu's looks are darker, more saturated, less neutral and more colour-blocked.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness31/100darker · all runways 39/100
  • Colour saturation29.1more saturated · all runways 12.6
  • Neutrals18%less neutral · all runways 60%
  • Warm hues77%about average · all runways 70%
  • Tonal looks35%about average · all runways 33%
  • Colour-blockingΔE 42more colour-blocked · all runways ΔE 35
  • Surface texture7.84more textured · all runways 5.06
  • Sheen0.076shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Fringe 8.4×Strappy heeled sandals 8.3×Fringed 6.1×Glamorous 4.7×Bouclé / nubby 4.6×Sequinned / beaded 4.0×Logo / monogram 4.0×

Silhouettes

  • Straight / tubular 55%1.4×
  • High-rise 35%1.9×
  • Fitted / bodycon 30%3.0×
  • Hourglass / cinched waist 25%2.5×
  • Boxy 15%

Materials

  • Fringe 45%8.4×
  • Wool / tailoring cloth 30%
  • Cotton / poplin 25%
  • Sequins / paillettes 20%3.2×
  • Silk / satin 20%

Details

  • Beading / crystals 40%3.4×
  • Fringe 40%4.6×
  • Logo / monogram 30%4.0×
  • Belts 25%
  • Raw / frayed hems 25%2.6×

Patterns

  • Stripes 20%2.8×
  • Graphic / logo 10%4.5×
  • Abstract stripe / brushstroke 5%2.8×
  • Colour-block 5%

Mood

  • Elegant 60%1.4×
  • Playful 50%2.9×
  • Glamorous 50%4.7×
  • Powerful 35%2.3×
  • Relaxed 30%

Era references

  • 1970s 15%1.3×
  • 1960s 10%3.4×
  • 1950s 5%2.0×
  • 1980s 5%

From the AI tags on 20 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections