Co-founder and creative director, Fia
Ijeoma Jibunoh
Nigerian
Ijeoma Jibunoh co-founded the Nigerian label FIA in 2015 with Funke Ola and Abiose Ola, and remains one of its creative directors. Formerly known as FIA Factory, the brand designs geometric, colour-blocked clothing in mostly linen and cotton. It was a finalist in the Lagos Fashion Week Green Access programme and showed at the Dior gala in Lagos in 2019.
Houses
Their runway, measured
30 looks in 1 showNext to every runway we track, Ijeoma Jibunoh's looks are lighter, more saturated, less neutral and cooler.
Colours
- Silver · 3.0× the average16%
- Denim blue · 5.3× the average13%
- Black12%
- Cobalt / royal blue · 20.8× the average11%
- Pink · 4.6× the average10%
- Charcoal9%
- Navy5%
- Grey4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness47/100lighter · all runways 39/100
- Colour saturation19.1more saturated · all runways 12.6
- Neutrals46%less neutral · all runways 60%
- Warm hues49%cooler · all runways 70%
- Tonal looks50%more tonal · all runways 33%
- Colour-blockingΔE 34about average · all runways ΔE 35
- Surface texture3.94smoother · all runways 5.06
- Sheen0.059about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Crop top11.5×Garment
- Strappy heeled sandals7.6×Footwear
- Tunic7.5×Garment
- Satin-back crepe / crepe4.8×Material
- Sandals4.2×Footwear
- Patchwork4.1×Detail
- Linen3.4×Material
- Fringe3.1×Material
Silhouettes
- High-rise 40%2.2×
- Straight / tubular 37%
- Oversized 30%
- Column 30%1.5×
- Asymmetric 23%1.5×
Materials
- Cotton / poplin 30%
- Satin-back crepe / crepe 20%4.8×
- Fringe 17%3.1×
- Chiffon / organza / tulle 17%1.3×
- Linen 17%3.4×
Details
- Cut-away / asymmetric hem 40%2.6×
- Padding / sculpted volume 23%1.7×
- Raw / frayed hems 23%2.4×
- Patchwork 23%4.1×
- Slits 20%2.4×
Patterns
- Check / plaid 13%2.4×
- Stripes 13%1.9×
- Colour-block 10%1.8×
- Geometric 7%1.9×
- Patchwork print 3%1.7×
Mood
- Elegant 73%1.7×
- Powerful 37%2.4×
- Serene 37%1.8×
- Relaxed 33%
- Playful 20%
Era references
- 1970s 7%40% less
- 1960s 3%
- 1980s 3%41% less
From the AI tags on 30 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
