Creative director, Qasimi
Hoor Al Qasimi
Emirati
Hoor Al Qasimi became creative director of Qasimi in October 2019, after the death of her twin brother Khalid Al Qasimi, who founded the London label in 2008 after Central Saint Martins. She oversees creative and business decisions while head of design Adam Rice leads the studio. She also founded and presides over the Sharjah Art Foundation and directs the Sharjah Biennial.
Houses
Their runway, measured
31 looks in 2 showsNext to every runway we track, Hoor Al Qasimi's looks are darker, more muted, warmer and less tonal.
Colours
- Black29%
- Charcoal · 1.5× the average18%
- Chocolate brown · 2.1× the average12%
- Tan · 2.3× the average9%
- Beige / camel · 1.5× the average8%
- Grey7%
- Burgundy / oxblood · 2.1× the average6%
- Khaki / olive · 1.8× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness29/100darker · all runways 39/100
- Colour saturation8.4more muted · all runways 12.6
- Neutrals63%about average · all runways 60%
- Warm hues92%warmer · all runways 70%
- Tonal looks16%less tonal · all runways 33%
- Colour-blockingΔE 34about average · all runways ΔE 35
- Surface texture4.46about average · all runways 5.06
- Sheen0.062about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Cape back / train7.4×Detail
- Derbies / oxfords5.5×Footwear
- Genderless5.3×Style
- Draping4.5×Detail
- Deconstructed4.4×Style
- Draped4.3×Silhouette
- Austere4.2×Mood
- Scarf / stole4.0×Garment
Silhouettes
- Oversized 61%2.2×
- Draped 52%4.3×
- Asymmetric 48%3.1×
- Straight / tubular 45%
- Inverted triangle / strong shoulder 32%1.7×
Materials
- Wool / tailoring cloth 84%2.7×
- Cotton / poplin 52%1.6×
- Knit 10%50% less
- Tweed / boucle 10%3.4×
- Denim 6%
Details
- Draping 61%4.5×
- Shoulder emphasis 42%2.3×
- Cape back / train 39%7.4×
- Belts 35%1.8×
- Utility pockets 26%1.9×
Patterns
- Check / plaid 16%2.9×
- Pinstripe 13%4.0×
- Ombre / gradient 10%4.4×
- Stripes 10%1.4×
- Abstract print 6%1.4×
Mood
- Austere 81%4.2×
- Dramatic 52%3.9×
- Serene 42%2.0×
- Dark 26%2.0×
- Elegant 23%47% less
Era references
- 1990s 6%
- 1980s 3%43% less
From the AI tags on 31 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
