Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Kidill

Hiroaki Sueyasu

Japanese

Hiroaki Sueyasu founded Kidill in 2014 after time in London and Italy. The label draws on punk music and 1990s grunge and often reworks vintage garments. Sueyasu won the DHL designer award in 2015 and Tokyo New Designer Fashion Grand Prix in 2018, and Kidill made its Paris men's runway debut in 2021.

Houses

Founder and designer
Kidill
Since 2014 · about 12 years

Their runway, measured

32 looks in 2 shows

Next to every runway we track, Hiroaki Sueyasu's looks are lighter, more neutral, cooler and less tonal.

Colours

Black17%
Charcoal16%
Grey · 2.1× the average12%
White · 1.7× the average8%
Ivory / cream7%
Silver5%
Pink · 1.9× the average4%
Denim blue · 1.5× the average4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness45/100lighter · all runways 39/100
Colour saturation11.5about average · all runways 12.6
Neutrals68%more neutral · all runways 60%
Warm hues59%cooler · all runways 70%
Tonal looks25%less tonal · all runways 33%
Colour-blockingΔE 41more colour-blocked · all runways ΔE 35
Surface texture6.38more textured · all runways 5.06
Sheen0.071about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Tartan 49.1×Punk / grunge 32.5×Cargo trousers 25.5×Combat boots 22.6×Photographic print 18.0×Abstract stripe / brushstroke 10.6×Distressing 9.8×Platforms 9.7×

Silhouettes

Oversized 94%3.3×
Straight / tubular 41%
Inverted triangle / strong shoulder 25%1.3×
Tiered / layered volume 16%2.3×
Asymmetric 13%

Materials

Cotton / poplin 59%1.9×
Technical / nylon 34%4.8×
Jersey 28%1.9×
Wool / tailoring cloth 22%
Knit 19%

Details

Hardware / studs / chains 72%5.3×
Lacing / ties 53%3.2×
Utility pockets 41%2.9×
Appliques / 3D flowers 38%6.2×
Piping / contrast stitching 38%2.3×

Patterns

Graphic / logo 19%8.4×
Abstract stripe / brushstroke 19%10.6×
Photographic print 19%18.0×
Tartan 16%49.1×
Floral 16%1.8×

Mood

Subversive 94%8.3×
Edgy 63%4.0×
Playful 47%2.7×
Whimsical 41%4.4×
Dark 34%2.6×

Era references

1990s 19%2.5×
1970s 13%
2000s / y2k 9%4.7×

From the AI tags on 32 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Kidill Spring/Summer 2027 — KidillSpring/Summer 2027 · Men · Paris · 30 looks

Kidill Fall/Winter 2026 — KidillFall/Winter 2026 · Men · Paris · 32 looks