Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Harris Reed

Harris Reed

Harris Reed founded his label while studying at Central Saint Martins, graduating in 2020 with commissions for Harry Styles and Solange Knowles already behind him. The London brand makes hand-crafted, made-to-measure pieces with exaggerated, gender-fluid silhouettes. He was creative director of Nina Ricci from 2022 until 2026, when he returned his focus to his own label.

Houses

Founder and creative director
Harris Reed

Their runway, measured

15 looks in 2 shows

Next to every runway we track, Harris Reed's looks are darker, more saturated, less neutral and cooler.

Colours

Navy · 8.8× the average37%
Black31%
Burgundy / oxblood · 1.8× the average5%
Charcoal4%
Chocolate brown4%
Pink · 1.7× the average4%
Grey3%
Red2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness16/100darker · all runways 39/100
Colour saturation15.2more saturated · all runways 12.6
Neutrals39%less neutral · all runways 60%
Warm hues37%cooler · all runways 70%
Tonal looks47%more tonal · all runways 33%
Colour-blockingΔE 35about average · all runways ΔE 35
Surface texture4.73about average · all runways 5.06
Sheen0.177shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Platforms 31.1×Mermaid / fishtail 27.8×Feathers 22.3×Corsetry 14.9×Velvet 14.1×Feathered 13.5×Metallic / lame 11.0×

Silhouettes

Sculptural / architectural 80%8.0×
Fitted / bodycon 73%7.3×
Hourglass / cinched waist 67%6.7×
Mermaid / fishtail 60%27.8×
Inverted triangle / strong shoulder 27%1.4×

Materials

Silk / satin 47%2.0×
Velvet 47%14.1×
Feathers 40%22.3×
Metallic / lame 40%11.0×
Chiffon / organza / tulle 27%2.1×

Details

Padding / sculpted volume 73%5.2×
Cape back / train 47%8.9×
Corsetry 47%14.9×
Feathers 40%15.9×
Shoulder emphasis 40%2.2×

Patterns

Floral 27%3.1×
Animal print 27%16.1×
Patchwork print 20%10.5×
Abstract print 7%1.4×
Ikat 7%38.6×

Mood

Dramatic 93%7.0×
Glamorous 67%6.2×
Powerful 47%3.1×
Dark 33%2.6×
Elegant 20%53% less

Era references

1980s 27%4.7×
Victorian 13%4.3×
1970s 13%
1950s 13%5.4×
1990s 7%

From the AI tags on 15 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Harris Reed Spring/Summer 2027 — Harris ReedSpring/Summer 2027 · London · 16 looks

Harris Reed Fall/Winter 2026 — Harris ReedFall/Winter 2026 · London · 15 looks