Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-director and brand coordinator, Simon Cracker

Filippo Biraghi

Italian

Partner of Simone Botte in running Simon Cracker, credited as brand coordinator. He co-presents the label's Milan collections and speaks for its satirical, anti-waste stance, framing upcycled pieces as commentary on wealth and fashion excess.

Houses

Co-director and brand coordinator
Simon Cracker

Their runway, measured

50 looks in 4 shows

Next to every runway we track, Filippo Biraghi's looks are more muted, more neutral, warmer and less colour-blocked.

Colours

Charcoal · 2.6× the average32%
Grey · 3.3× the average19%
Black17%
White7%
Pink · 2.8× the average6%
Khaki / olive3%
Ivory / cream3%
Forest green · 3.4× the average2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness37/100about average · all runways 39/100
Colour saturation7.4more muted · all runways 12.6
Neutrals81%more neutral · all runways 60%
Warm hues80%warmer · all runways 70%
Tonal looks36%about average · all runways 33%
Colour-blockingΔE 28less colour-blocked · all runways ΔE 35
Surface texture3.57smoother · all runways 5.06
Sheen0.058about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Combat boots 16.1×Distressing 11.8×Exposed seams / deconstruction 11.2×Grunge-luxe 10.4×Punk / grunge 9.9×Platforms 8.3×Deconstructed 8.0×Crochet 7.1×

Silhouettes

Asymmetric 62%3.9×
Oversized 60%2.1×
Straight / tubular 34%
Tiered / layered volume 30%4.5×
Draped 22%1.8×

Materials

Wool / tailoring cloth 60%2.0×
Jersey 48%3.2×
Cotton / poplin 44%1.4×
Knit 22%
Silk / satin 16%32% less

Details

Raw / frayed hems 68%7.0×
Exposed seams / deconstruction 58%11.2×
Cut-away / asymmetric hem 58%3.8×
Distressing 34%11.8×
Patchwork 32%5.6×

Patterns

Ombre / gradient 14%6.3×
Colour-block 8%1.4×
Patchwork print 6%3.1×
Stripes 6%
Check / plaid 4%

Mood

Subversive 76%6.7×
Edgy 54%3.5×
Relaxed 32%
Romantic 24%1.5×
Nostalgic 22%1.5×

Era references

1990s 26%3.5×
Victorian 4%
1970s 4%64% less
1980s 2%65% less

From the AI tags on 50 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Simon Cracker Spring/Summer 2027 — Simon CrackerSpring/Summer 2027 · Milan · 47 looks

Simon Cracker Spring/Summer 2027 — Simon CrackerSpring/Summer 2027 · Men · Milan · 46 looks

Simon Cracker Fall/Winter 2026 — Simon CrackerFall/Winter 2026 · Milan · 42 looks

Simon Cracker Fall/Winter 2026 — Simon CrackerFall/Winter 2026 · Men · Milan · 50 looks