Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Fidan Novruzova

Fidan Novruzova

Azerbaijani

Azerbaijani designer who graduated from Central Saint Martins in London and launched her eponymous label in October 2020. Her womenswear draws on retrofuturism and her Soviet-era Baku upbringing, with sculpted outerwear and draped jersey. The label is based in Paris and shows during Paris Fashion Week, with stockists including SSENSE.

Houses

Founder and designer
Fidan Novruzova
Since 2020 · about 6 years

Their runway, measured

19 looks in 1 show

Next to every runway we track, Fidan Novruzova's looks are darker, more muted, more neutral and more tonal.

Colours

Black · 2.4× the average58%
Silver · 1.7× the average9%
Navy5%
White4%
Ivory / cream3%
Burgundy / oxblood3%
Red3%
Khaki / olive2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness25/100darker · all runways 39/100
Colour saturation8.6more muted · all runways 12.6
Neutrals76%more neutral · all runways 60%
Warm hues71%about average · all runways 70%
Tonal looks42%more tonal · all runways 33%
Colour-blockingΔE 37about average · all runways ΔE 35
Surface texture1.11smoother · all runways 5.06
Sheen0.037more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Dropped waist 9.5×1960s 9.1×Strappy heeled sandals 6.4×A-line 6.2×Colour-block 5.7×Cocoon 5.5×Austere 4.1×Sculptural / architectural 3.2×

Silhouettes

A-line 42%6.2×
Sculptural / architectural 32%3.2×
High-rise 32%1.7×
Straight / tubular 32%
Dropped waist 26%9.5×

Materials

Silk / satin 53%2.2×
Wool / tailoring cloth 42%1.4×
Cotton / poplin 26%
Satin-back crepe / crepe 21%5.0×
Knit 16%

Details

Shoulder emphasis 53%2.8×
Padding / sculpted volume 42%3.0×
Pleats 32%2.0×
Oversized collar 26%2.3×
Cut-away / asymmetric hem 26%1.7×

Patterns

Colour-block 32%5.7×
Text / slogan 11%9.7×

Mood

Austere 79%4.1×
Elegant 63%1.5×
Subversive 26%2.3×
Playful 21%
Serene 21%

Era references

1960s 26%9.1×
1990s 11%1.4×
1970s 5%53% less
1980s 5%

From the AI tags on 19 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Fidan Novruzova Spring/Summer 2027 — Fidan NovruzovaSpring/Summer 2027 · Paris · 19 looks