Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Eudon Choi

Eudon Choi

South Korean

Eudon Choi trained in menswear in Seoul, then moved to London and completed the Royal College of Art's MA in womenswear in 2006. He launched his eponymous label in 2009, showing first with Vauxhall Fashion Scout before moving to London Fashion Week in 2012. The brand is known for tailoring.

Houses

Founder and designer
Eudon Choi
Since 2009 · about 17 years

Their runway, measured

65 looks in 2 shows

Next to every runway we track, Eudon Choi's looks are darker, more muted, more neutral and less tonal.

Colours

Black · 1.6× the average38%
Chocolate brown · 1.7× the average10%
Silver · 1.7× the average9%
White · 1.8× the average9%
Charcoal7%
Grey4%
Beige / camel3%
Ivory / cream3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness34/100darker · all runways 39/100
Colour saturation7.8more muted · all runways 12.6
Neutrals76%more neutral · all runways 60%
Warm hues71%about average · all runways 70%
Tonal looks25%less tonal · all runways 33%
Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
Surface texture2.75smoother · all runways 5.06
Sheen0.065about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Slingbacks 12.0×Utilitarian 3.3×Workwear / utility 3.1×Quiet luxury 3.0×Utility pockets 3.0×Austere 2.8×Top (unspecified) 2.7×Minimalist 2.6×

Silhouettes

Straight / tubular 51%
High-rise 40%2.2×
Oversized 31%
Inverted triangle / strong shoulder 23%
Column 22%

Materials

Cotton / poplin 62%1.9×
Wool / tailoring cloth 40%1.3×
Knit 26%1.3×
Silk / satin 22%
Technical / nylon 15%2.2×

Details

Utility pockets 42%3.0×
Oversized collar 26%2.2×
Pleats 25%1.5×
Shoulder emphasis 25%1.3×
Belts 20%

Patterns

Colour-block 5%
Stripes 3%57% less
Abstract print 2%68% less
Patchwork print 2%
Floral 2%82% less

Mood

Elegant 71%1.7×
Austere 54%2.8×
Relaxed 45%1.3×
Serene 37%1.8×
Utilitarian 23%3.3×

Era references

1980s 6%
1990s 5%38% less
1970s 5%59% less
1920s 3%2.4×

From the AI tags on 65 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Eudon Choi Resort 2027 — Eudon ChoiResort 2027 · Various · 33 looks

Eudon Choi Pre-Fall 2026 — Eudon ChoiPre-Fall 2026 · Various · 32 looks