Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Hodakova

Ellen Hodakova Larsson

Swedish

Ellen Hodakova Larsson founded Hodakova in Stockholm in 2021 after studying at Stockholm Textile School, naming the label after her grandmother's maiden name. The brand reworks used materials and everyday objects, such as belts and spoons, into garments. In 2024 she became the first Swedish winner of the LVMH Prize, and Hodakova shows in Paris.

Houses

Founder and designer
Hodakova
Since 2021 · about 5 years

Their runway, measured

50 looks in 2 shows

Next to every runway we track, Ellen Hodakova Larsson's looks are lighter, more muted, more neutral and more tonal.

Colours

White · 6.0× the average29%
Charcoal · 1.5× the average18%
Black10%
Beige / camel · 1.6× the average9%
Tan · 1.9× the average8%
Silver6%
Pink · 2.5× the average5%
Grey5%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness55/100lighter · all runways 39/100
Colour saturation8.1more muted · all runways 12.6
Neutrals73%more neutral · all runways 60%
Warm hues74%about average · all runways 70%
Tonal looks68%more tonal · all runways 33%
Colour-blockingΔE 20less colour-blocked · all runways ΔE 35
Surface texture4.72about average · all runways 5.06
Sheen0.018more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Slashed / laser-cut 7.9×Perforated / laser-cut 4.7×Ombre / gradient 4.5×Subversive 4.4×Mules 4.3×Sheer mesh 4.2×Crumpled / creased 3.6×Deconstructed 3.5×

Silhouettes

Straight / tubular 82%2.1×
Column 26%
Oversized 16%44% less
Inverted triangle / strong shoulder 14%
Sculptural / architectural 14%1.4×

Materials

Cotton / poplin 34%
Leather 20%2.0×
Chiffon / organza / tulle 20%1.6×
Sheer mesh 18%4.2×
Jersey 16%

Details

Lacing / ties 30%1.8×
Raw / frayed hems 26%2.7×
Piping / contrast stitching 20%
Gathering 14%
Bows 14%2.6×

Patterns

Ombre / gradient 10%4.5×
Geometric 8%2.3×
Abstract print 8%1.7×
Colour-block 4%
Stripes 2%72% less

Mood

Austere 64%3.3×
Subversive 50%4.4×
Serene 36%1.7×
Sensual 30%2.7×
Dark 24%1.8×

Era references

1990s 10%1.3×
Edwardian 6%20.1×
1960s 4%1.4×
Victorian 4%
1920s 2%1.6×

From the AI tags on 50 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Hodakova Spring/Summer 2027 — HodakovaSpring/Summer 2027 · Paris · 50 looks

Hodakova Fall/Winter 2026 — HodakovaFall/Winter 2026 · Paris · 46 looks