Co-founder and creative director, Aje
Edwina Forest
Forest co-founded Aje with Adrian Norris in 2008, with Norris as chief executive and Forest as creative director. The Australian womenswear label grew from a local shop into an international brand, presented at New York Fashion Week, and made its Paris debut at the Palais de Tokyo in October 2025, returning to Paris the following season.
Houses
Their runway, measured
34 looks in 2 showsNext to every runway we track, Edwina Forest's looks are lighter, more saturated, less neutral and warmer.
Colours
- Silver · 4.1× the average22%
- Black15%
- Red · 4.0× the average8%
- Charcoal8%
- Beige / camel · 1.4× the average7%
- Chocolate brown7%
- Pink · 3.0× the average6%
- Khaki / olive · 2.2× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness47/100lighter · all runways 39/100
- Colour saturation15.4more saturated · all runways 12.6
- Neutrals52%less neutral · all runways 60%
- Warm hues78%warmer · all runways 70%
- Tonal looks56%more tonal · all runways 33%
- Colour-blockingΔE 21less colour-blocked · all runways ΔE 35
- Surface texture4.09smoother · all runways 5.06
- Sheen0.030more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Flip-flops / thongs23.0×Footwear
- Dropped waist7.4×Silhouette
- Western6.9×Style
- Bra top6.7×Garment
- Shorts6.2×Garment
- Chiffon / organza / tulle5.0×Material
- Sandals4.7×Footwear
- Gown3.3×Garment
Silhouettes
- Straight / tubular 41%
- Oversized 26%
- Asymmetric 24%1.5×
- Column 24%
- Inverted triangle / strong shoulder 21%
Materials
- Chiffon / organza / tulle 65%5.0×
- Leather 24%2.4×
- Sequins / paillettes 21%3.3×
- Denim 21%2.5×
- Fringe 15%2.7×
Details
- Gathering 38%2.6×
- Cut-away / asymmetric hem 29%1.9×
- Draping 24%1.7×
- Piping / contrast stitching 21%
- Hardware / studs / chains 21%1.5×
Patterns
- Floral 9%
- Abstract stripe / brushstroke 6%3.3×
- Geometric 3%
- Ombre / gradient 3%1.3×
- Toile / scenic print 3%5.5×
Mood
- Elegant 68%1.6×
- Serene 44%2.1×
- Relaxed 38%
- Sensual 35%3.2×
- Romantic 32%2.0×
Era references
- 1970s 26%2.4×
- 1980s 9%1.5×
- 2000s / y2k 6%2.9×
- 1920s 6%4.6×
- Victorian 6%1.9×
From the AI tags on 34 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
