Founder and designer, Desiree Iyama
Desirée Iyama
Nigerian
Desirée Iyama is a Nigerian designer whose label began in 2012 as a blog selling home-made outfits before launching formally as a womenswear brand in 2016. She won design awards while at university, including best designer at Redefinition Fashion Week. Her Lagos-made collections, mixing feminine and playful tailoring, are a regular part of Lagos Fashion Week.
Houses
Their runway, measured
29 looks in 1 showNext to every runway we track, Desirée Iyama's looks are lighter, more saturated, less neutral and warmer.
Colours
- Red · 9.0× the average19%
- Ivory / cream · 2.2× the average12%
- White · 2.0× the average10%
- Coral / peach · 5.6× the average7%
- Pink · 2.4× the average5%
- Yellow · 27.3× the average5%
- Gold · 11.2× the average4%
- Silver4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness64/100lighter · all runways 39/100
- Colour saturation33.7more saturated · all runways 12.6
- Neutrals30%less neutral · all runways 60%
- Warm hues81%warmer · all runways 70%
- Tonal looks41%more tonal · all runways 33%
- Colour-blockingΔE 29less colour-blocked · all runways ΔE 35
- Surface texture5.95more textured · all runways 5.06
- Sheen0.040more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Dropped waist11.2×Silhouette
- Feathers9.6×Material
- Strappy heeled sandals8.9×Footwear
- Feathered8.4×Surface
- Tiered / layered volume8.2×Silhouette
- Gown6.8×Garment
- Ruffles5.2×Detail
Silhouettes
- Tiered / layered volume 55%8.2×
- Column 52%2.6×
- Fitted / bodycon 48%4.8×
- Dropped waist 31%11.2×
- Asymmetric 24%1.5×
Materials
- Chiffon / organza / tulle 48%3.8×
- Silk / satin 34%1.5×
- Satin-back crepe / crepe 21%4.9×
- Feathers 17%9.6×
- Taffeta 10%5.7×
Details
- Cut-away / asymmetric hem 48%3.2×
- Ruffles 38%5.2×
- Gathering 34%2.4×
- Padding / sculpted volume 24%1.7×
- Draping 21%1.5×
Patterns
- Polka dot 10%8.0×
- Abstract print 10%2.2×
- Stripes 7%
- Colour-block 3%38% less
- Check / plaid 3%37% less
Mood
- Elegant 69%1.6×
- Playful 52%3.0×
- Dramatic 48%3.6×
- Romantic 45%2.8×
- Glamorous 34%3.2×
Era references
- 1970s 3%69% less
- 1950s 3%1.4×
From the AI tags on 29 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
