Chief creative officer, Burberry
Daniel Lee
British, born 1986
Born in Bradford, England, Daniel Lee graduated from Central Saint Martins in 2011. He worked at Maison Margiela, Balenciaga and Donna Karan, then was director of ready-to-wear at Céline under Phoebe Philo. As creative director of Bottega Veneta from 2018 to 2021, he became known for a leather-focused accessories revival. He joined Burberry as chief creative officer in October 2022, succeeding Riccardo Tisci.
Houses
Their runway, measured
55 looks in 2 showsNext to every runway we track, Daniel Lee's looks are darker, more muted, more neutral and cooler.
Colours
- Black · 2.6× the average62%
- Charcoal13%
- Navy · 1.9× the average8%
- Ivory / cream6%
- Grey3%
- Khaki / olive2%
- White2%
- Beige / camel1%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness16/100darker · all runways 39/100
- Colour saturation5.8more muted · all runways 12.6
- Neutrals85%more neutral · all runways 60%
- Warm hues36%cooler · all runways 70%
- Tonal looks53%more tonal · all runways 33%
- Colour-blockingΔE 21less colour-blocked · all runways ΔE 35
- Surface texture3.61smoother · all runways 5.06
- Sheen0.045more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Trench coat17.7×Garment
- Faux fur / shearling8.6×Material
- Leather6.6×Material
- Check / plaid6.3×Pattern
- Mary janes4.7×Footwear
- Ankle boots4.7×Footwear
- Dark4.6×Mood
- Oversized collar4.4×Detail
Silhouettes
- Straight / tubular 64%1.6×
- Oversized 49%1.7×
- Inverted triangle / strong shoulder 33%1.8×
- Hourglass / cinched waist 29%2.9×
- Column 18%
Materials
- Leather 65%6.6×
- Silk / satin 49%2.1×
- Faux fur / shearling 42%8.6×
- Wool / tailoring cloth 40%1.3×
- Fringe 16%3.0×
Details
- Belts 62%3.2×
- Oversized collar 51%4.4×
- Shoulder emphasis 40%2.2×
- Fringe 22%2.5×
- Gathering 13%
Patterns
- Check / plaid 35%6.3×
- Graphic / logo 5%2.5×
- Pinstripe 4%
- Ombre / gradient 4%1.6×
- Geometric 2%47% less
Mood
- Powerful 62%4.1×
- Dark 60%4.6×
- Elegant 55%
- Austere 29%1.5×
- Dramatic 25%1.9×
Era references
- 1970s 18%1.6×
- 1990s 4%51% less
- 1940s 2%1.4×
- 1980s 2%68% less
- Victorian 2%41% less
From the AI tags on 55 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Among designers
Daniel Lee against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureSilvana Armani · Mattia Piazza · Martin Juncker · Kiko Kostadinov
