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← The Designers

Creative director, Mithridate

Daniel Fletcher

British

London-based British designer who previously worked at JW Anderson and Louis Vuitton and served as artistic director of Fiorucci alongside running his own menswear label. He was appointed creative director of Mithridate in January 2025, overseeing menswear, womenswear and accessories, and debuted his first collection for the brand at London Fashion Week in February 2025.

Houses

Their runway, measured

45 looks in 2 shows

Next to every runway we track, Daniel Fletcher's looks are darker, warmer, less tonal and more colour-blocked.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness34/100darker · all runways 39/100
  • Colour saturation12.1about average · all runways 12.6
  • Neutrals64%about average · all runways 60%
  • Warm hues80%warmer · all runways 70%
  • Tonal looks24%less tonal · all runways 33%
  • Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
  • Surface texture4.07smoother · all runways 5.06
  • Sheen0.036more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Feathers 8.7×Feathered 6.3×Logo / monogram 5.0×Loafers 4.6×Tweed / boucle 3.9×Preppy 3.9×90s 3.6×

Silhouettes

  • Straight / tubular 71%1.8×
  • High-rise 47%2.5×
  • Inverted triangle / strong shoulder 40%2.2×
  • Oversized 31%
  • Column 18%

Materials

  • Wool / tailoring cloth 69%2.3×
  • Knit 38%1.9×
  • Silk / satin 27%
  • Cotton / poplin 16%51% less
  • Feathers 16%8.7×

Details

  • Logo / monogram 38%5.0×
  • Belts 36%1.8×
  • Shoulder emphasis 36%1.9×
  • Pleats 24%1.5×
  • Utility pockets 18%

Patterns

  • Pinstripe 9%2.7×
  • Floral 9%
  • Geometric 4%
  • Check / plaid 4%
  • Text / slogan 4%4.1×

Mood

  • Elegant 60%1.4×
  • Relaxed 38%
  • Nostalgic 36%2.4×
  • Powerful 27%1.8×
  • Playful 20%

Era references

  • 1990s 24%3.3×
  • 1970s 18%1.6×
  • 1980s 9%1.6×
  • 1960s 4%1.5×
  • 1930s 4%3.7×

From the AI tags on 45 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections