Founder, executive chairman and creative director, Brunello Cucinelli
Brunello Cucinelli
Italian, born 1953
Umbrian entrepreneur who started the company in 1978 by dyeing cashmere in colours, then built it into a listed luxury house based in the restored hamlet of Solomeo. He is known for quiet-luxury knitwear and tailoring and for his 'humanistic capitalism' approach to work and community.
Houses
Their runway, measured
159 looks in 5 showsNext to every runway we track, Brunello Cucinelli's looks are lighter, more muted, less tonal and more colour-blocked.
Colours
- Charcoal · 1.5× the average19%
- Grey · 2.1× the average12%
- Ivory / cream · 1.8× the average10%
- Black8%
- Tan · 1.9× the average8%
- Beige / camel · 1.4× the average7%
- Chocolate brown7%
- Silver6%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness46/100lighter · all runways 39/100
- Colour saturation9.6more muted · all runways 12.6
- Neutrals63%about average · all runways 60%
- Warm hues75%about average · all runways 70%
- Tonal looks17%less tonal · all runways 33%
- Colour-blockingΔE 43more colour-blocked · all runways ΔE 35
- Surface texture3.77smoother · all runways 5.06
- Sheen0.070about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 63%1.6×
- High-rise 57%3.1×
- Oversized 29%
- Boxy 13%
- Inverted triangle / strong shoulder 13%32% less
Materials
- Cotton / poplin 82%2.6×
- Knit 57%2.9×
- Wool / tailoring cloth 41%1.3×
- Linen 28%5.8×
- Denim 21%2.5×
Details
- Pleats 48%3.0×
- Utility pockets 48%3.4×
- Belts 46%2.4×
- Piping / contrast stitching 21%
- Lacing / ties 13%
Patterns
- Stripes 21%2.9×
- Pinstripe 13%3.9×
- Check / plaid 8%1.5×
- Abstract print 5%
- Geometric 2%46% less
Mood
- Elegant 97%2.3×
- Relaxed 91%2.7×
- Serene 25%
- Nostalgic 9%37% less
- Utilitarian 8%
Era references
- 1970s 16%1.4×
- 1940s 3%2.0×
- 1990s 3%66% less
- 1930s 2%1.6×
- 1950s 1%49% less
From the AI tags on 159 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
