Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Bridget Awosika

Bridget Awosika

Nigerian

Nigerian designer who studied business management at Howard University and also has a link to Parsons School of Design. She founded her eponymous Lagos label in 2008, making womenswear that pairs clean tailoring with fluid, feminine shapes. The brand is a regular at Lagos Fashion Week, where it has shown collections including Spring/Summer 2020.

Houses

Founder and designer
Bridget Awosika
Since 2008 · about 18 years

Their runway, measured

39 looks in 1 show

Next to every runway we track, Bridget Awosika's looks are darker, more saturated, less neutral and cooler.

Colours

Black26%
Red · 7.2× the average15%
Denim blue · 5.0× the average13%
Navy · 2.8× the average12%
Charcoal7%
Hot pink / fuchsia · 13.7× the average5%
White4%
Cobalt / royal blue · 7.3× the average4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness35/100darker · all runways 39/100
Colour saturation26.6more saturated · all runways 12.6
Neutrals47%less neutral · all runways 60%
Warm hues51%cooler · all runways 70%
Tonal looks28%less tonal · all runways 33%
Colour-blockingΔE 43more colour-blocked · all runways ΔE 35
Surface texture3.51smoother · all runways 5.06
Sheen0.034more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Strappy heeled sandals 12.4×Satin-back crepe / crepe 8.0×Colour-block 6.9×Blouse 5.4×Sensual 4.7×Knots / twists 3.3×Eveningwear / red carpet 3.2×Midi skirt 3.1×

Silhouettes

Straight / tubular 36%
High-rise 33%1.8×
Asymmetric 33%2.1×
Column 31%1.5×
Draped 21%1.7×

Materials

Silk / satin 62%2.6×
Satin-back crepe / crepe 33%8.0×
Chiffon / organza / tulle 28%2.2×
Leather 21%2.1×
Denim 18%2.2×

Details

Draping 41%3.0×
Cut-away / asymmetric hem 28%1.8×
Shoulder emphasis 26%1.4×
Slits 26%3.1×
Knots / twists 26%3.3×

Patterns

Colour-block 38%6.9×

Mood

Elegant 87%2.1×
Sensual 51%4.7×
Powerful 41%2.7×
Relaxed 31%
Serene 15%

Era references

1990s 10%1.4×
1970s 8%31% less
1960s 5%1.8×
1980s 3%55% less

From the AI tags on 39 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Bridget Awosika Spring/Summer 2027 — Bridget AwosikaSpring/Summer 2027 · Lagos · 39 looks