Founder and creative director, Tibi
Amy Smilovic
American
Amy Smilovic, a University of Georgia graduate, worked in advertising before launching Tibi in Hong Kong in 1997 without formal fashion training. She moved the business to New York and, around 2010, repositioned it toward minimal, art-informed separates. She co-owns the company with her husband and is known for talking directly to customers through social media and podcasts.
Houses
Their runway, measured
73 looks in 3 showsNext to every runway we track, Amy Smilovic's looks are darker, more saturated, less neutral and cooler.
Colours
- Black23%
- Navy · 4.7× the average20%
- Denim blue · 3.6× the average9%
- Charcoal7%
- Khaki / olive · 2.1× the average5%
- Chocolate brown5%
- Grey4%
- Sky / powder blue · 3.6× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness30/100darker · all runways 39/100
- Colour saturation14.2more saturated · all runways 12.6
- Neutrals47%less neutral · all runways 60%
- Warm hues42%cooler · all runways 70%
- Tonal looks18%less tonal · all runways 33%
- Colour-blockingΔE 41more colour-blocked · all runways ΔE 35
- Surface texture4.25smoother · all runways 5.06
- Sheen0.059about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Oversized 48%1.7×
- Straight / tubular 45%
- Inverted triangle / strong shoulder 32%1.7×
- High-rise 32%1.7×
- Column 22%
Materials
- Wool / tailoring cloth 44%1.4×
- Silk / satin 29%
- Knit 25%
- Jersey 25%1.6×
- Cotton / poplin 22%31% less
Details
- Shoulder emphasis 34%1.9×
- Belts 30%1.6×
- Gathering 27%1.9×
- Pleats 19%
- Utility pockets 19%1.4×
Patterns
- Check / plaid 21%3.8×
- Floral 5%36% less
- Stripes 3%61% less
- Abstract print 1%71% less
- Pinstripe 1%58% less
Mood
- Relaxed 63%1.9×
- Elegant 59%1.4×
- Austere 48%2.5×
- Serene 33%1.6×
- Powerful 29%1.9×
Era references
- 1990s 15%2.0×
- 1980s 14%2.4×
- 1940s 1%
- 1970s 1%88% less
From the AI tags on 73 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications

