Founder and designer, Alfredo Martínez
Alfredo Martínez
Mexican
Alfredo Martínez is a fashion designer from Guadalajara whose eponymous label makes evening-leaning womenswear. He has shown many collections at Mercedes-Benz Fashion Week Mexico, with themes drawn from figures such as illustrator Antonio López, Paloma Picasso and painter Carmen Mondragón, and he closed the spring/summer 2025 edition.
Houses
Founder and designer
Alfredo Martínez
Their runway, measured
35 looks in 1 showNext to every runway we track, Alfredo Martínez's looks are darker, more saturated, less neutral and cooler.
Colours
- Black32%
- Teal / turquoise · 26.1× the average11%
- Purple / violet · 22.0× the average11%
- Chocolate brown7%
- Navy · 1.5× the average6%
- Charcoal6%
- Lime / chartreuse · 29.3× the average4%
- Forest green · 6.2× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness28/100darker · all runways 39/100
- Colour saturation18.1more saturated · all runways 12.6
- Neutrals41%less neutral · all runways 60%
- Warm hues48%cooler · all runways 70%
- Tonal looks23%less tonal · all runways 33%
- Colour-blockingΔE 45more colour-blocked · all runways ΔE 35
- Surface texture7.38more textured · all runways 5.06
- Sheen0.100shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Feathers14.4×Material
- Feathered10.4×Surface
- Strappy heeled sandals10.0×Footwear
- Glamorous8.0×Mood
- Satin-back crepe / crepe7.5×Material
- Metallic / lame7.1×Material
- Slits5.5×Detail
- Chiffon / organza / tulle5.3×Material
Silhouettes
- Column 51%2.6×
- Asymmetric 43%2.7×
- High-rise 31%1.7×
- Draped 26%2.1×
- Straight / tubular 26%36% less
Materials
- Chiffon / organza / tulle 69%5.3×
- Silk / satin 37%1.6×
- Satin-back crepe / crepe 31%7.5×
- Wool / tailoring cloth 29%
- Feathers 26%14.4×
Details
- Slits 46%5.5×
- Draping 37%2.7×
- Belts 37%1.9×
- Gathering 34%2.4×
- Appliques / 3D flowers 31%5.2×
Patterns
- Floral 20%2.3×
- Abstract stripe / brushstroke 11%6.5×
- Abstract print 6%
- Colour-block 3%48% less
Mood
- Glamorous 86%8.0×
- Powerful 49%3.2×
- Elegant 43%
- Sensual 43%3.9×
- Dark 40%3.1×
Era references
- 1970s 46%4.1×
- 1980s 9%1.5×
- 1990s 6%
From the AI tags on 35 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
