Founder and designer, Alexandra Golovanoff
Alexandra Golovanoff
Alexandra Golovanoff is a Paris fashion journalist who presented Paris Première's programme La Mode La Mode La Mode for over a decade. She launched her namesake knitwear label in 2016, making cashmere sweaters at a small family factory in Mauritius, and later added swimwear and a home collection with La Redoute Intérieurs. She runs the business with her husband, Charles Noli.
Houses
Their runway, measured
20 looks in 1 showNext to every runway we track, Alexandra Golovanoff's looks are more saturated, less neutral, warmer and smoother.
Colours
- Black18%
- Beige / camel · 2.4× the average12%
- Silver · 2.2× the average12%
- Charcoal11%
- Red · 4.3× the average9%
- Chocolate brown · 1.5× the average9%
- Ivory / cream8%
- Navy5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness41/100about average · all runways 39/100
- Colour saturation18.0more saturated · all runways 12.6
- Neutrals51%less neutral · all runways 60%
- Warm hues82%warmer · all runways 70%
- Tonal looks35%about average · all runways 33%
- Colour-blockingΔE 35about average · all runways ΔE 35
- Surface texture2.85smoother · all runways 5.06
- Sheen0.045more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Ballet flats6.6×Footwear
- Knit sweater4.5×Garment
- A-line4.4×Silhouette
- Midi skirt4.4×Garment
- Knit3.6×Material
- Ribbed3.4×Surface
- Quiet luxury3.3×Style
- Leather3.0×Material
Silhouettes
- Straight / tubular 50%
- High-rise 30%1.6×
- A-line 30%4.4×
- Boxy 20%1.7×
- Oversized 20%
Materials
- Knit 70%3.6×
- Cotton / poplin 60%1.9×
- Leather 30%3.0×
- Jersey 15%
- Denim 10%
Details
- Gathering 30%2.1×
- Ruffles 20%2.7×
- Puff sleeves 20%11.6×
- Lacing / ties 15%
- Slits 15%1.8×
Patterns
- Stripes 20%2.8×
- Pinstripe 5%1.5×
- Colour-block 5%
Mood
- Relaxed 95%2.8×
- Elegant 65%1.5×
- Serene 35%1.7×
- Nostalgic 15%
- Romantic 10%38% less
Era references
- 1970s 20%1.8×
- 1990s 15%2.0×
- 1960s 5%1.7×
- 1980s 5%
From the AI tags on 20 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
