Co-founder, Almada Label
Alexa Dagmar
Finnish
Alexa Dagmar co-founded Almada Label in Helsinki in 2020 with Linda Juhola. The womenswear brand started with three knit styles and grew into a full seasonless ready-to-wear line; the founders taught themselves production. They won the Finnish Textile and Fashion Award in 2025, and the label made its Copenhagen Fashion Week runway debut in August 2026.
Houses
Their runway, measured
27 looks in 1 showNext to every runway we track, Alexa Dagmar's looks are more muted, more neutral, less tonal and smoother.
Colours
- Black · 1.5× the average36%
- White · 3.0× the average15%
- Ivory / cream · 2.4× the average13%
- Charcoal10%
- Tan · 1.7× the average7%
- Beige / camel6%
- Chocolate brown6%
- Denim blue2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness41/100about average · all runways 39/100
- Colour saturation8.2more muted · all runways 12.6
- Neutrals69%more neutral · all runways 60%
- Warm hues62%about average · all runways 70%
- Tonal looks19%less tonal · all runways 33%
- Colour-blockingΔE 32about average · all runways ΔE 35
- Surface texture3.21smoother · all runways 5.06
- Sheen0.039more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Ballet flats5.7×Footwear
- Coat5.1×Garment
- Pumps / court shoes5.0×Footwear
- Quiet luxury4.7×Style
- Faux fur / shearling4.6×Material
- Column3.3×Silhouette
- Austere3.1×Mood
- Leather3.0×Material
Silhouettes
- Column 67%3.3×
- Straight / tubular 59%1.5×
- Oversized 37%1.3×
- Inverted triangle / strong shoulder 33%1.8×
- High-rise 26%1.4×
Materials
- Wool / tailoring cloth 44%1.5×
- Silk / satin 33%1.4×
- Leather 30%3.0×
- Faux fur / shearling 22%4.6×
- Knit 19%
Details
- Shoulder emphasis 33%1.8×
- Draping 26%1.9×
- Belts 19%
- Piping / contrast stitching 19%
- Slits 15%1.8×
Patterns
- Animal print 7%4.5×
Mood
- Elegant 96%2.3×
- Austere 59%3.1×
- Serene 56%2.7×
- Powerful 37%2.5×
- Relaxed 30%
Era references
- 1990s 15%2.0×
- 1970s 7%34% less
- 1980s 4%35% less
From the AI tags on 27 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
