Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Alainpaul

Alain Paul

French (Hong Kong-born), born 1989

Hong Kong-born designer raised in France who trained in dance in Marseille before switching to fashion. He worked at Vetements from 2014 and later at Louis Vuitton under Virgil Abloh, then launched his Paris label in 2023, building garments around movement and choreography. He was a 2025 LVMH Prize finalist.

Houses

Founder and creative director
Alainpaul
Since 2023 · about 3 years

Their runway, measured

131 looks in 3 shows

Next to every runway we track, Alain Paul's looks are darker, more muted, more neutral and warmer.

Colours

Black · 1.5× the average37%
Charcoal · 1.6× the average19%
Grey · 2.4× the average14%
Ivory / cream6%
White5%
Silver5%
Beige / camel2%
Chocolate brown2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness35/100darker · all runways 39/100
Colour saturation4.9more muted · all runways 12.6
Neutrals88%more neutral · all runways 60%
Warm hues87%warmer · all runways 70%
Tonal looks56%more tonal · all runways 33%
Colour-blockingΔE 27less colour-blocked · all runways ΔE 35
Surface texture3.59smoother · all runways 5.06
Sheen0.032more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Grunge-luxe 4.3×Bows 4.1×Ruching 4.0×Victorian 4.0×Mules 3.3×Ballet flats 3.2×Gothic / dark 3.1×Jeans 3.0×

Silhouettes

Straight / tubular 46%
Inverted triangle / strong shoulder 40%2.1×
Column 28%1.4×
Asymmetric 27%1.7×
Oversized 22%

Materials

Silk / satin 32%1.4×
Wool / tailoring cloth 31%
Jersey 28%1.9×
Cotton / poplin 25%
Chiffon / organza / tulle 22%1.7×

Details

Lacing / ties 50%3.0×
Gathering 43%3.0×
Shoulder emphasis 38%2.1×
Cut-away / asymmetric hem 27%1.8×
Padding / sculpted volume 23%1.6×

Patterns

Floral 9%
Pinstripe 5%1.4×
Colour-block 3%45% less
Abstract print 2%52% less
Text / slogan 2%2.1×

Mood

Austere 48%2.5×
Dark 39%3.0×
Edgy 37%2.4×
Romantic 36%2.2×
Subversive 31%2.8×

Era references

1990s 12%1.6×
Victorian 12%4.0×
1980s 4%33% less
1970s 2%86% less
2000s / y2k 1%62% less

From the AI tags on 131 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Alainpaul Spring/Summer 2027 — AlainpaulSpring/Summer 2027 · Paris · 51 looks

Alainpaul Fall/Winter 2026 — AlainpaulFall/Winter 2026 · Tokyo · 34 looks

Alainpaul Fall/Winter 2026 — AlainpaulFall/Winter 2026 · Paris · 46 looks