Creative director, Hansen & Gretel
Ainsley Hansen
Creative director of Hansen & Gretel, an Australian womenswear label named partly after her father and intended to balance masculine and feminine elements. Her approach is often summarised as femininity with bite. The brand is among the most widely stocked boutique labels in Australia and shows at Australian Fashion Week in Sydney, including a 2026 resort collection titled T I D E.
Houses
Creative director
Hansen & Gretel
Their runway, measured
38 looks in 1 showNext to every runway we track, Ainsley Hansen's looks are lighter, more saturated, less neutral and cooler.
Colours
- Ivory / cream · 2.9× the average17%
- White · 2.8× the average14%
- Pink · 5.4× the average11%
- Charcoal11%
- Khaki / olive · 2.2× the average5%
- Grey5%
- Sky / powder blue · 4.5× the average5%
- Hot pink / fuchsia · 11.7× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness64/100lighter · all runways 39/100
- Colour saturation16.3more saturated · all runways 12.6
- Neutrals45%less neutral · all runways 60%
- Warm hues59%cooler · all runways 70%
- Tonal looks37%more tonal · all runways 33%
- Colour-blockingΔE 30less colour-blocked · all runways ΔE 35
- Surface texture6.34more textured · all runways 5.06
- Sheen0.035more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Low-rise 37%16.7×
- Fitted / bodycon 32%3.2×
- Column 29%1.4×
- Straight / tubular 26%34% less
- Asymmetric 26%1.7×
Materials
- Jersey 47%3.1×
- Chiffon / organza / tulle 34%2.7×
- Cotton / poplin 21%34% less
- Lace 18%2.7×
- Silk / satin 16%33% less
Details
- Lacing / ties 50%3.0×
- Beading / crystals 50%4.3×
- Cut-away / asymmetric hem 26%1.7×
- Ruching 26%5.1×
- Gathering 21%1.5×
Patterns
- Floral 32%3.7×
- Abstract print 29%6.1×
- Tie-dye 8%11.7×
- Text / slogan 8%7.2×
- Geometric 5%1.5×
Mood
- Relaxed 82%2.4×
- Playful 55%3.2×
- Sensual 50%4.5×
- Romantic 32%2.0×
- Serene 26%
Era references
- 2000s / y2k 39%19.7×
- 1970s 29%2.6×
- 1990s 13%1.8×
From the AI tags on 38 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications