Founder and designer, Kitschy Couture
Abarna Kugathasan
Germany-based designer of Tamil heritage, born to Sri Lankan parents, who started Kitschy Couture in 2021 as her bachelor's thesis. Her collections tell personal and transcultural stories, mixing traditional techniques such as sari draping with contemporary forms. She debuted at Berlin Fashion Week with 'Buttercream Fantasy' for Fall/Winter 2024 and returned for a fifth season in 2026.
Houses
Their runway, measured
5 looks in 1 showNext to every runway we track, Abarna Kugathasan's looks are lighter, more saturated, less neutral and cooler.
Colours
- White · 4.4× the average21%
- Teal / turquoise · 49.2× the average21%
- Pink · 7.0× the average15%
- Denim blue · 3.1× the average8%
- Silver5%
- Hot pink / fuchsia · 11.2× the average4%
- Grey4%
- Sage / mint · 9.3× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness62/100lighter · all runways 39/100
- Colour saturation17.3more saturated · all runways 12.6
- Neutrals39%less neutral · all runways 60%
- Warm hues48%cooler · all runways 70%
- Tonal looks0%less tonal · all runways 33%
- Colour-blockingΔE 57more colour-blocked · all runways ΔE 35
- Surface texture8.09more textured · all runways 5.06
- Sheen0.067about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Playful5.7×Mood
Silhouettes
- Draped 20%1.7×
- Boxy 20%1.7×
- A-line 20%2.9×
- Tiered / layered volume 20%3.0×
- Hourglass / cinched waist 20%2.0×
Materials
- Lace 60%8.7×
- Chiffon / organza / tulle 60%4.7×
- Sequins / paillettes 40%6.4×
- Silk / satin 40%1.7×
- Jersey 40%2.6×
Details
- Lacing / ties 40%2.4×
- Embroidery 40%5.0×
- Beading / crystals 40%3.4×
- Ruffles 40%5.4×
- Bows 40%7.5×
Patterns
- Floral 60%7.0×
- Text / slogan 20%18.4×
- Photographic print 20%19.2×
Mood
- Playful 100%5.7×
- Nostalgic 40%2.7×
- Whimsical 40%4.4×
- Romantic 40%2.5×
- Subversive 20%1.8×
Era references
- 2000s / y2k 40%19.9×
- 1960s 20%6.9×
From the AI tags on 5 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications