Press

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,806 looks from 208 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,704 looks from 39 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,806 looks from 208 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,704 looks from 39 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Spring/Summer 2027 · 1 – 5 Sept 2026

Seoul

Street-smart tailoring with K-pop shine.

1Shows

37Looks catalogued

1Designers

BlackColour of the week

The field note

Seoul blended oversized suiting with high-shine accessories. Expect the pastel-and-chrome combination to travel fast.

Every show, by colour

One bar per collection, split into the colours measured from its garments. Sort the shows, or tap a colour to rank the houses that wore it.

Who wore

1Leje37 looksBlack

The palette

Black25%
Ivory / cream10%
Beige / camel9%
Silver8%
White7%
Red5%

Share of garment area, measured from the clothes in every look (skin and set excluded).

What was worn together

Silver over white8%5.0× expected
Ivory over butter yellow8%5.0× expected
Ivory over beige8%3.3× expected
Black over silver4%2.1× expected
Chocolate brown over purple4%25.0× expected
Burgundy over beige4%8.3× expected

Top colour over bottom colour, share of looks. “Expected” is how often the two colours would meet by chance.

Seoul against the season

From our AI description of every look · hover a row for the numbers

Low-rise was 7.2× as common in Seoul as in other cities.

Low-rise7.2×
Fitted+72%
Draped+70%
Oversized+42%
Inverted triangle+40%
Asymmetric+15%
Column−13%
Straight−23%

Seoul other cities · share of looks · right-hand figure is how much more (or less) often

The fortnightly digest

Seoul is one of 17 cities we read

Get the fortnightly digest: how Seoul compares with every other fashion week on colour, silhouette and fabric, as the season moves.