February–July vs July–October

Rising and fading colours

Share of garment area, first half of the season against the second.

On the rise

White4.4% → 8.6% of the garments↑Silver6.2% → 7.9% of the garments↑Red2.0% → 3.3% of the garments↑Pink2.1% → 3.1% of the garments↑

Fading

Black20.4% → 17.3% of the garments↓Charcoal11.9% → 9.6% of the garments↓Beige5.6% → 4.2% of the garments↓Olive2.7% → 1.5% of the garments↓